The advent of rapid 'Next-Generation' DNA sequencing methods has greatly accelerated biological and medical discovery steering society into a paradigm shift, the genomic era, of personalized medicine. This trend promises an affordable insight into your personal genome potentially giving individual’s personal advantages. What information is hidden within a strand of DNA and what are implications of accessing this data? Will these rapid advancements enhance humanity without sacrificing ethics and personal exposure? Can society overcome challenges stemming from emerging technologies such as massive internet accessible databases and cloud storage?