Ashley Madison, the dating site promoting adultery in their slogan “Life is short. Have an affair.” got hacked in July 2015. Millions of customers’ most intimate details were released in August 2015 by the hackers, after the service owners refused to close down business. As the biggest public breach of sensitive personal information ever, there are many lessons to be learned in terms of data protection, hacktivism, crisis management, media handling, and pitfalls that must be avoided. All this told from a very personal perspective, and with a background story showing the real value of good security & privacy for all.