Current threat vectors show targeted attacks on social media accounts owned by enterprises and their employees. Most organizations lack a defense-in-depth strategy to address the evolving social media threat landscape. The attacks are outside their network, commonly occur through their employee's personal accounts, and circumvent existing detection technologies. In this presentation we'll explore the taxonomy of social media impersonation attacks, phishing scams, information leakage, espionage, and more. We'll then provide a method to categorize these threats and develop a methodology to adapting existing incident response processes to encompass social media threats for your organization.