With the Private-sector "owning" the intellectual capital for the cyber domain, one key issue is how can we extend the reach of the military's arm to leverage our requirements process, the awareness to existing or the 'art of the possible' cyber capabilities, and finally, 'non-standard' models in acquisition of cyber services? How do we capture/manage cyber cross-domain capabilities to "what's out there" in the private sector that are mutually beneficial to both the military operator and innovative company--in real-time (when necessary)? Finally, how do we incentivize your participation to 'wanna' play?!