Why is the diamond a sign of love and devotion? Why do baseball players always step over the first base line? The history behind these questions are examples of how small manipulations can make changes in the behavior of millions. Kati Rodzon uses her background in behavioral science to demonstrate how easy it is to social engineer your own behavior as well as those around you. Want your dog to fetch you a beer? How about get your friend to think that he has to stand up and point his remote at the wall before the TV will turn on? Done. Changing behavior is easier that you might think. Get ready to learn some history and social engineer your way into anything.