<p><strong>Gillian &#8220;Gus&#8221; Andrews</strong> recently received her doctorate in Internet confusion, having completed a dissertation on why people show up on unsuspecting blogs and think they are writing directly to Oprah or Bill Gates. She has written about similar confusions for ReadWriteWeb, and previously investigated the suffering of first-time <em>Second Life</em> users for Linden Lab. She is a periodic commentator on <em>Off The Hook,</em> and writes, edits, directs, and puppeteers for <em>The Media Show,</em> an award-winning YouTube show about digital and media literacy.</p>