Research is a tricky thing, full of pitfalls, blind alleys, and rich rewards for the individual and humanity. This talk studies the art and science of conducting security research, from the genesis of your idea through experimentation and refinement to publication and beyond. In this talk you will learn how to generate and select powerful ideas, build upon the work of others, conduct groundbreaking work, and share your results for maximum desired effect. Whether you are a lone researcher or part of a large cabal you will take away ideas and techniques for maximizing the impact of your work, lest it lay dormant or have someone else rediscover your idea several years later.