The embedded system market is great! They give us the power to make things happen, and give us shiny unicorns. I'm coming at this with the approach of a service provider, producing hardware for end users. The developers, and system engineers seem to think that being a "custom" solution gives them amnesty from security. I will focus on issues that I have identified, and I would recommend for the future of embedded computing for commercial applications. Time permitting (and demo gods) I would love to do a demo of JTAG memory dumping, and show the fun things we can find using IDA Pro.