Al Gore may have invented the Internet, but his carbon footprint awareness campaigns don't pass my smell test. As the average person's daily life involves more and more "on the grid" living, I believe your focus should instead be on your digital footprint. In this talk, we'll examine the meaning of privacy in a digital native's world, and the recent trends and legislation that impact your right and ability to remain anonymous. We will identify the happy medium between Unibomber in an isolated cabin and the always-online tween so that you can make informed decisions about the control of your information (like a boss).