Do you truly love your users and wrap them in the warm, confidential arms of forward-secrecy ciphersuites? Or do you uncaringly shove their fragile, unencrypted data out into the cold, transparent tubes, shivering and naked as it wanders across a hostile Internet?
For too long the practice of serving non-sensitive websites over HTTPS has been viewed as unnecessary, costly, and a waste of cycles. Fortunately, the once-plausible criticisms have been challenged and are falling away. Choosing to implement HTTPS is now a matter of principle and it should be fully embraced as the default transfer method for all web traffic.