Surveillance Capitalism is aform of information monetization that aims to predict and modify human behavior as a means to produce revenue and control. It strives to be a pervasive background collector of our cyberspace and meatspace activities, attempting to both generate and profit from data collected about our wants andneeds. It's what happens when Marketing decides to plagiarize from the NSA's playbook.
The methods used by Surveillance Capitalism's practitionersare intentionally becoming harder to detect, trickier to thwart, and increasingly convoluted to opt-out from. Merchandisers, content producers,and advertising networks are actively seeking and developing new technologies to collect and correlate the identities, physical movements, purchasing preferences, and online activity of all of us, their desperately desired customers.
This presentation will discuss existing data collection methods and review your options to avoid being profiled and tracked without your consent. Skip this session if you're already familiar with and are prepared to defend against:
Surveillance Capitalism is entrenched, it's profitable, and it's spreading. Ethical engineering, disposable personas, andextreme compartmentation may be the only chance for Privacy's survival.