Originally inspired by getting suspended from Google Plus in the #nymwars fiasco, aestetix set out exploring a multitude of facets of both online and offline identity. It turns out that identity touches a lot of topics: trust, security, free expression, and even establishing how and where we exist in society. This talk will cover, with guidance from experts like Carl Jung, both an overview of identity in general, as well as a look at current online identity solutions, where they break, and new proposals to create better solutions.