Value of the information is stressed enough in concerns of the modern technocrat society. Information sometimes is equal to money, or there is some indirect connection between these to elements. The talk is going to talk about the new type of value that information can represent and aspects of loss or alterations of that information. New types of values are those that just appeared with technology and may not be connected to real vales, e.g. ePride, eFitness, eEducation. Let's take one example ePride. An online community based service (Strava.com) that is used by cyclist or other endurance athletes to show-of their achievements, is quite popular and has user base that spends tremendous time and resources to just achieve specific fitness goals on the site. New type of danger is the user data alteration that is possible to systems like Strava. Sites like DigitalEpo are examples of the new hackery that is happening. We have a concept of an even better tool for that purpose, which makes you the king of the mountain on hill of your choice, instantly. People are faking virtual achievements that may eventually destroy the value of the system overall. The talk is going to present an analysis of other eValue systems, and the dangers those face.