Going beyond a breach or initial damage, let’s examine the minds of the hackers. What drives them to succeed, what makes them fail? It is a difficult task to understand internal motivations of a hacker, beyond the obvious, and rarely anyone tries. The practical approach shows opposite, understanding hacker’s thinking may lead to a reversal of their ill gains. Using practical examples from the largest breaches of today, we will get inside the hackers’ mind and find out how to stop them.